Static comps have had there day

Posted on by jordanhaines

Have static comps had there day? This is a question that has been in the back of my mind for a while now. I have been reading blog posts and in magazines that as web designers / developers we should be designing in the browser and showing clients a very basic website and not showing static photoshop files for them to approve.

There are many reasons why designers and developers say that we should show clients a static website in a browser rather than a photoshop file.

The main reason is that browsers render text and other elements differently which means websites can look slightly different in every browser, if we are showing our client a photoshop file the client would not get this impression. Our client will also not get a good feel of what the photoshop file will look like in a browser, if they are looking at a basic site then they can get a feel for what the final site will be.

I for one personally would love to start showing clients static sites in the browser rather than photoshop files and is something that I have been hinting at for a while now. The challenge is how we build the change into our design process and are clients really wanting to view the site design in a browser?

At the moment our designers work in Photoshop and Illustrator to create the necessary graphics and page layout. Once the page has been created by our designer it then gets signed off by the bosses so then it can be sent to the client. Now if we change this, the designers would create something and then a developer is needed to quickly create a static site or part of a site depending how big the site will be. This adds more work for the developers and also increases the design processes which in turn could increase costs for both the client and the agency.

This whole idea of showing clients a static site and rather than a static photoshop file is one of the reasons CSS Frameworks have increased in popularity, They allow developers to produce a static site in a quick time which helps to costs down. However as I have already discussed in a previous post, I do not like using CSS Framework and would like to avoid this at all times.

I am very interested to see if this idea that the web industry has of showing clients a basic website in the browser grows and becomes a standard practise or if it fades out and we stick the the tried and tested method of showing static photoshop files.

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